What is better to choose: localization or a separate application?

Question

Marketing

There is an iOS app in Russian with content that only makes sense in Russian. You want to create content for another language.
Which is better and why: localizing an existing app along with content or creating a standalone app?

Answer 1

Creating a separate application makes sense only if:
if the application did not think about the creation of localization in advance, i. it’s faster to make a new version
if the languages ​​are radically different, for example, Russian and Arabic and Chinese, and this, again, was not thought out
if necessary for the convenience of users, i.e. do not force language selection in the settings if the system language is incorrectly determined
Otherwise: edit the existing application, you can win in the future.
because supporting another application takes time.
bug fixes can be lost along the way from the main application to another
my advice to you: edit the existing version

Answer 2

Another application if the meaning of the content is not relevant for other languages. For example, "receiving a pension in the Russian Federation" is useless for non-Russians