What indicators to require from a copywriter?

Question

Search Engine Optimization

Hello.
Please tell me what are the optimal indicators of the article recommended?
There is a task for a copywriter, at the output I get an article.
How can you be sure of its quality?
The uniqueness is understandable, but what% of nausea should be? And also water?
What are the evaluation criteria, and what values ​​are considered the best?
If it matters, articles are 2.5/3k characters long

Answer 1

An indicator of the uniqueness of the text is required, better than 92% according to text.ru/antiplagiat/ only for search engine robots, then everything is ok. The rest can be dismissed as very insignificant.

Answer 2

Are you good at googling at all? Read about 10-15 articles of commercials to start understanding the issue. What according to the wordstat, what according to the "water" in the text, this is all elementary google.

Answer 3

For me there is one indicator - literacy. The terms "nausea" and so on are a thing of the past about 5 years ago. The article should be written for a person and in normal human language, regardless of the volume and topic, without spelling, punctuation, stylistic and lexical errors.