What does the term "cats" mean in Internet marketing?

Question

Marketing

Here actually and a subject. Sorry for the illiteracy. lmgtfy.com didn't help ;)

Answer 1

As far as I know, "cats" is a slang expression in internet marketing.
Even more understandable is an SMM who posts pictures with cats on a social network and attracts unnecessary target audience. That is, the efficiency of his work in relation to the project = or tends to 0.
More generally, content that does not carry useful information, but is garbage, since important information intended for the visitor or the target audience can be lost in it.
I hope I managed to answer)