How to conduct a b2b customer survey?

Question

Marketing

There is an idea of ​​an Internet startup, a b2b market. I want to conduct a survey to understand if someone needs it or not. Target audience: company executives, company owners, heads of financial departments.
I'm thinking of doing 2 research channels:
1) a landing page with the collection of applications;
2) e-mail distribution on the database of organizations with a request to answer questions.
How would you recommend doing this?

Answer 1

CA who? Business owners, tops? Better through personal contacts and "problem interviews".

Answer 2

Have you considered forums, sites like Zuckerberg will call? On the CPU like you can ask questions. There you can insert a link to your survey and, in principle, get some kind of sobering feedback

Answer 3

It all depends on the required volume and budget for the study. If the volume is small, then you can try to call pointwise (a la call centers).
I think that calls and tête-à-tête meetings with the target audience will give much more information than e-mail distribution.
If your budget allows, you can combine all of these methods.
PS How will you attract people to your landing page? I doubt that for free and for the idea, they will participate in this