What can a customer ask me for a site that didn't convert?

Question

Project management

Hi all!
Here is a question. the customer calls angry:
"I spent money 35,000 on the site that you made for me, and there are no calls!"
Is this an appropriate question?
site: https://svoydom116.ru/
Landing pages that I made and which did not give the conversion that he and I expected
https://svoydom116.ru/lending
https://svoydom116.ru/lending/stroitelstvo
Spent on advertising 10,000 in Yandex direct
25,000 I took in total his spending 35,000
I did:
1. Removed the 302 error on the site
2. Fixed a logical error in the selection of projects
3. Updated the framework
4. Added bootstrap4 instead of 3 to the template
5. Removed GIF from the main one
6 .Fixed pagination
7. Uploaded 16 photos
8. Rewritten some video styles on the black site xn--116-eddk3awncz.xn--p1ai
9. https://svoydom116.ru/lending
10. https://svoydom116.ru/lending/stroitelstvo
11 Filled in 20 projects
12. Conducted an advertising campaign
According to advertising, 1 person passed the quiz and left the data, but he called it empty and says the woman called alone, also does not know what she needs, but he spent the money.
With such a situation, this is the first time that I don’t know what to do, it’s unlikely that I will be able to return the money. Called to my office, is it my fault?

Answer 1

10,000 rubles in real estate and no calls? He would have complained for another 1000 rubles.
It's entirely possible that he could have flushed those 10,000 down the toilet by including all the crap the direct suggests. Perhaps the ad does not reach the target audience at all. Perhaps, in matters of real estate / projects of houses, the tail of sales lasts for weeks, or even months. And possibly a thousand more.
Bring the client back down to earth - in our time, creating a site does not give anything but a working site. Lead generation is a huge, costly, and complex area that takes up 99.9% of the time and money in the entire life cycle of a website.
If I could pay 35,000 and get a bunch of leads, I would have become a billionaire a long time ago. Sorry.

Answer 2

In the mobile version, menu navigation is not available, the blocks do not open,
In the desktop it's also crap, everything dances, the accordion "plays" without an accordionist, it opens / closes with any movement.
When switching from mobile to desktop, the menu is duplicated.
Meta description and keywords no.
End elements "HOUSE PROJECTS" - separate projects, do not have their own pages, only pop-ups.
In general, it would be possible to look at least Google / Yandex tools by the number of requests for your search phrase in order to evaluate at least the approximate volume of potential customers.
This is what you can see in 5 minutes, plus the design of the late 2000s ...
UPD: the callback - a marketing trump card - is thrust into such a *** that I only found it by accident ...

According to advertising, 1 person passed the quiz and left the data

I didn't find it at all...

Answer 3

Well, SEO is such a magical thing, where if you don’t rummage, and this is probably 90% of all specialists, then the chances are 50/50 either there will be a conversion or not.
In any case, it is necessary to work on the bugs, perhaps the budget of companies was drained somewhere, for example, a wider region was selected or too "fat requests" were selected, where people were looking to build a bathhouse, but let's say with their own hands, etc.
And in general the topic construction is a long-used topic and just like that (cheap and without SMS) it will not be possible to quickly get into the top.
It is necessary to take into account the customer service itself, for example, I often dealt with "outbid" who have neither workers, a warehouse, only a manager and a courier, and they always have, then the manager "left smoking", then "the courier is busy", what is online chat They don't even know it's on the site.
In your case, if you know what the problem is, then you can agree and give another chance; if not, then you can safely swear, arguing with a tough market, competition, improving the quality and / or reducing the cost of your services and leave, because as I understand all the agreements were verbal, it is unlikely that there will be any legal prosecution.

Answer 4

Well, it’s so logical that everyone doesn’t need houses. Maybe it's just that in region 116 everyone has already built their own houses and you need to wait? And the audience is narrow. Here, two suffering houses were found, already good for such a narrow niche.

Answer 5

bro, all x * evo
chuut chuuut saves the render of the house, it's 10 percent
otherwise - or the calculation for the brothers from the 90s, if they stayed, maybe it's nice for them to see the announcements, or the schoolboy
who will invite the schoolboy?
despite the fact that there is money, there is video, there are maps, there are live photos of objects - tell them to kick out the marketer and hire someone who knows how to catch three clicks, or at least five
, you understand that it’s just a blank sheet with a phone request and an inscription "any house, everything is free, except for works and materials" will give a higher conversion?

Answer 6

Guilty. If such conditions are specified in the contract.

Answer 7

An interesting contract, even verbal. What does he pay 25k for and what 10k for?

Answer 8

There is no marketing, because the site should be made by marketers, not info-gypsies and bm-specialists :-)

Answer 9

He may ask if it is written in your contract that you are obliged to provide such and such a conversion, within such and such a period. If there were no clear agreements on this score, then there is nothing to ask for. Despite the fact that the work may have been performed poorly, you need to look at what was promised under the contract.