What are the ways to monetize official communities?

Question

Marketing

Apart from the standard ones: wall advertising, community branding, links in the link block, sales of brand merchandise.
The option to promote and sell is not from this series, we are talking about big brands, for example, the redneck brand Adidas.

Answer 1

Large, branded, official communities will not advertise on the wall in the link block either. As a rule, such communities pursue a completely different goal.
I have big doubts that you are the administrator of such a public or group.
UPD: I will assume and warn. If you decide to create such an "official" public and conduct commercial activities on behalf of someone else's brand, then you are threatened by Article 180 of the Criminal Code of the Russian Federation.

Answer 2

As they do in "big" business - to promote and sell the entire community.
And let someone else think about your question.