What is the best way to advertise a site?

Question

contextual advertising

There is a regional real estate website. Now somewhere around 60 weeks a day. What is the best way to advertise? Currently advertising is spinning in Direct.
PS Do not offer mailing to real estate agencies, because. filtering their ads

Answer 1

If the conditions are as follows: -
you are in the region -
you have made a website tailored to the region
- your target audience is only in this region
- your website is not just another near-news source, but a selling (even if not a product, but leads) site.
Conversion, leads...blablabla...
In fact, if the site is new, unknown, no different from competitors, then there is no point in moving it using standard methods - it is very difficult to catch up with high-speed trains.
You can jump over them:
Option one: create a section on the site in which regional celebrities of any caliber will broadcast. Make people feel like experts, play on vanity.
The director of a small construction company is unlikely to refuse to participate in the nomination:
Man-locomotive (100 most business people of the city N).
Who will never refuse is teachers, let a biologist become an environmental expert, a geographer become a local tourist guide, and so on...
Option two: how much does it cost to print a business card in your/nearest region? in mine you can make 100 business cards for 200 rubles and more discounts from the volume ....
Make 1000 business cards, break into batches of 50, walk around the city cafes, auto parts stores and so on, leaving a box with business cards everywhere, in exchange for posting information about the institution on the site in the "Partners" section. Give yourself a week to go on a PR campaign, or better, ask a pretty girl to do this - they have a lower bounce rate).
So it goes.
well, if the budget is not limited or the ceiling is high and too lazy to get out of the house, then optimization, stock exchange, top low-frequency ... in general, born - lived - died)

Answer 2

take large house networks in your area and arrange for advertising on their internal sites, forums, billing pages, etc.

Answer 3

If you take on Internet marketing, then promotion and advertising on low-frequency speakers will most likely help. You need to take your niche. Direct, Adwords are highly competitive in terms of real estate. You can break through there only by advertising on individual objects or by less competitive services. Try something like "apartment from the owner", "property without agencies", "rent without realtors". Use Display Networks more.
If you have money, you can order Yandex.Bayan banner advertising, for regions the minimum threshold for it is cheaper. But it's more of an image.
Vkontakte, Odnoklassniki, other networks are really very good for you. Create groups, order advertising. Cheap transitions, the ability to find your visitor.
And more articles, beautiful and different. Everywhere. Including the forums.

Answer 4

Billboards?

Answer 5

No matter how strange it may sound: contact?

Answer 6

No matter how trite it may sound: sape.ru ?
A clear and hitting right on target (target audience + geotargeting) query with low relevance will bring you to the top with a minimum of links/articles.

Answer 7

I’m probably going to offer a not entirely suitable option, but have you tried using Google advertising yet?

Answer 8

Yes, it’s trite, but it’s to optimize the texts and the “website” for key queries to
analyze thematic queries, for example, on wordstat.yandex.ru,
for example, “real estate Krasnoyarsk”, “Housing rental Krasnyarsk”, etc.
you can try sape but only clearly understand what you are doing and how not to spoil the porridge.
the result is that natural thematic traffic.

Answer 9

There is another very exotic option:
Register a bunch of domains of the third, fourth, fifth and even sixth (!) levels, in the name of which there will be the desired keyword written in Russian letters, for example:
glass.factory.im.dzerzhinsky.gus-crystal. net/
Attach them to different ipishniks, and you can even on free people-ru, google-site, yukoz, far-ru, ho-ua, and of course on your own servers, and from the pages on these sites make a link to main site.

Answer 10

webeffector.ru - promote in your region.
Agree with local resources on advertising, do not forget that the target audience on your portals should be more or less the same.

Answer 11

Context will work best. Check out aori.ru - it's a smart bid management system. In many expensive topics, the cost per click through it is much lower than directly in direct. From one account, you can manage advertising in direct, adwords, Vkontakte, Mail.ru, Rambler and Odnoklassniki. They have round-the-clock technical support, they help with the settings and the launch of the first campaign.