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L1nw0od2021-07-21 16:10:59
Yandex.Direct
L1nw0od, 2021-07-21 16:10:59

What are the correct Yandex Direct keywords?

Faced a misunderstanding in Yandex direct. (Types of matches)
How to write keywords correctly and better?
1st option:
[rent a yacht in St. Petersburg]
[rent a yacht in St. Petersburg]
2nd option:
"rent a yacht in St. Petersburg"
3rd option:
"rent a yacht in St. Petersburg"
"rent a yacht in St. Petersburg"

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1 answer(s)
A
Alexey Denisov, 2021-07-21
@L1nw0od

Depends on what you want to get.
The [] operators fix the order and number of words in a phrase. The "" operators fix the quantity, but not the order.
Thus, in the first option, there will be no impressions for the user query "Piter rent a yacht". In the second option, there will be no impressions for the phrase "Rent a yacht Peter". In the third option, there will be impressions for these two, but there will be no wide requests, such as "Rent a yacht for an hour in St. Petersburg."

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