How to quickly disable many YAN Y.Direct sites?

Question

Marketing

Good afternoon!
Tell me, how can you effectively quickly exclude sites in the YAN Ya.Direkta company?
Or maybe there is a way the other way around - to add only those sites that I need. Maybe there is still an opportunity to choose the topics of these sites?
I myself just dug up the statistics and looked at each site, I open it in the browser - I added unnecessary ones to the exclusion list. There are a lot of them and it takes a long time to analyze.
Need help from experienced directors

Answer 1

Good afternoon.
Add only those sites that are not needed. You can choose a theme only for media advertising - banners that are also rotated through YAN.
Sites can be filtered through Yandex.Metrica reports or the Report Wizard in Yandex.Direct by those indicators that you do not like (bounces, conversion, CTR) and enter the resulting list in bulk into campaign exclusions through the campaign settings section. There are no other methods in the Yandex.Direct interface with mass exclusion of sites.
But it seems to me that you have rather the wrong approach to choosing irrelevant sites.
If you are confused by sites that are not your subject, then this is not because Yandex is bad, but because behavioral targeting works in YAN. With this targeting method, advertising in YAN is shown to the user if he showed any interest in your topic (he searched for a relevant query in Yandex). This means that this is an interested user and advertising can be shown to him on any site, because even if he was interested in English courses, and then went to a travel site to read about Thailand, most likely he did not lose his interest in learning English. This is the principle of behavioral targeting and you should not be afraid of it.
I can also advise you not to delve into reports on those sites for which there were less than 50-100 impressions or 10 clicks. This will significantly narrow the list of sites for verification.