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Web Designer Portfolio Site: An Approach?
Difficult question, I really need advice, especially from those who order designs from designers (art directors of studios, managers, etc.)
The task is to make a personal portfolio website for a girl.
There are works of different directions - websites, interfaces, logos, corporate styles.
Several times I heard the opinion of marketers that you need to specialize:
that is, if you are an interface designer, put only interfaces in your portfolio - it looks more expensive.
If your strong point is drawing logos and corporate styles, post only logos and styles, and the presence of sites in the portfolio of such a specialist makes the cost of the logo cheaper.
I must say right away that the work in all areas is decent in terms of level and there are not very many of them (the best is selected).
Actually the question is: how true is this approach that the portfolio should contain only works of one direction? Is it true that you should create your own website for each direction? Is it true that designer orchestras are less valued?
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Is it true that designer orchestras are less valued?
43 years of experience as an artist (before it was called that regardless of the path), designer. From painting trolleybuses and kiosks, ceremonial portraits of the Politburo, manual design of books and magazines, design, interiors and exteriors, visual advertising, printing, typography, identity, furniture design, layout, etc. to the web. And if "Motherland says", then even now (after a short warm-up) "with a bang" (skills do not disappear).
A narrow specialization among us appeared ("ku" to the Western way of life) about 15 years ago, but only five or seven years ago it somehow began to be considered cool.
And there is no hard and fast rule: many (smart) employers are happy to acquire a specialist who, if necessary, piles something else non-core. "iPhone" people really believe that if you know how to scroll beef in a meat grinder, then a person cannot, by definition, twist any other flesh with the same efficiency.
As a rule, designers-orchestras are valued only in sharashka offices that need everything for cheap, because it is cheaper to hire a person who can draw a website and a logo on occasion than to hire these specialists separately.
My opinion is that it is better to pump in one thing. As already noted here, it will take as much time to become a professional in many areas. If you pump in one direction, then you can become a top specialist in a much shorter time. And a top specialist, in turn, is valued higher and is paid more (since there are so many orchestras, but few real specialists).
We can only say unequivocally that it makes sense to combine website design and interfaces, since a website is essentially an interface. At the expense of corporate styles and logos - I doubt it. Probably, it is possible, but these are two such big specialties that it is difficult to say.
This is the first time I hear such an opinion. On the contrary, the greater the specialization of a designer with quality work, the more it shows that the designer specializes in more than one narrow specificity.
A good artist can draw beautiful interface buttons and a beautiful logo.
By specialization, they rather mean that it’s not worth telling in one portfolio that you professionally draw logos, professionally compose hymns on an accordion and professionally program in PHP, and you also know MySQL, pedora and understand hardware and cut out with a jigsaw at an amateur level, here proofs in the form of photographs of a stool that you photographed yourself, because you are a photographer with five years of experience in photographing on a soap dish ...
I.e. everything related to graphics and graphic design can be placed in one portfolio, because. it's all one field berry. But for cross stitching, it’s better to make a separate portfolio already.
It depends on how well she does it, if she is just as good in other areas, then there is nothing wrong if you post the work of all areas, and for especially smart marketers, you will filter by areas. If everything is so fundamental then add a spoiler with the heading "Other Directions" and put everything else there.
About the cost, do good directors become cheaper by playing an actor in a film or being a screenwriter there, etc.?
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