VMware 10 how to choose a language for installing Windows OS?

Question

VMware

For installation, I use an image with a set of different versions of Windows 7 (... home, prof, ultimate), as well as the image has the ability to select the language of the system to be installed: English, Russian.
I create a virtual machine: I set the initial settings, select the image for installation, select the version of the OS to be installed, for example, Ultimate. Next, the installation process begins. The English version is installed, but the Russian one is needed. Where what settings need to be specified to get the Russian version of the OS language?

In the process of initial settings for the created virtual machine, there is no such setting; I also did not find such a parameter in VMware itself.
There is such an idea that it is possible to install the English version because the language of VMware itself is English. But how to change the language in the program then? Didn't find an answer either.

VMware Workstation 10.0.3 build-1895310.
English language

Answer 1

Start using original licensed discs.