Using the QR Code

Question

accessibility

In the course of thinking about how to make the world a better place, I thought that often in stores we see a huge selection of products from different manufacturers. Because there is not much space on the packaging, marketers place short promo texts on them, etc. But it is impossible to find out how they all really differ on the spot.

Question to the audience: if there is a QR code on the product packaging or label in the store, will you scan it to find out more about it? Does it make sense to bring geek technologies into the habitat of "housewives"?

Answer 1

If we are talking about consumer products, then as an alternative or expansion of basic information, it will roll, as a replacement for it, no. Giku is geeky, but you should not forget about ordinary people either.

Answer 2

In order for this to become acceptable to the majority, it is necessary to massively introduce glasses with additional reality, so that without unnecessary gestures a person looked at the box and saw a footnote with information next to it.

Answer 3

Well, yes, let the guards in all El Dorado go crazy, because visitors will PHOTOS THE PRODUCT AND ITS PRICE AND YOUR DISASTER SHOOTING IS FORBIDDEN GO IMMEDIATELY! :)

Answer 4

There is another good idea using QR codes, but with a different plan. Namely, product authentication. For example, you want to buy expensive cognac, but you are afraid of a fake. Using the QR code, you can check if it's a fake or not. What you need for this:
1) The manufacturer has a private and public key, digitally sign the product using a QR code + encrypt the production date and verification number.
2) The client has an application that scans a QR code and automatically checks the digital signature, production date and number. Outputs to the user. If there are no problems with the digital signature, and the production date in the QR code and the verification code match what is printed on the package, then the product is 100% genuine.
It would be nice if it was a single application, plus you could request additional information about the product from the Internet.

Answer 5

To the author: no, I will not scan the product to find out its price, since no one will do this for the following reasons:
1. (if the price is indicated there), when the price changes, all the stickers will have to be re-pasted. God forbid they forget on any one sausage, which one of the buyers transferred to the next box, to re-paste - a scandal, the cash register "gets up", the losses are quite significant, the queue is unhappy. It just doesn't seem to be a big deal.
2. I usually buy the same set of products, if I were interested in the composition of the products, I would already know it.
3. The composition of food products is already required to be indicated on the packaging (law)
4. For products that are not often bought, it makes no sense to enter this data, since those who are able to scan a barcode have already chosen it, and those who came to “choose a laptop in the store” focus more on its appearance than on its non-marketing merits
5. Who convinced you that since the packaging is full of marketing phrases, the text of the QR code will not be the same?
6. Those who buy food products for a "test" are usually tempted just marketing phrases. Those who buy, attracted by the composition, quality, etc. very little
7. What do you expect to see there? "This sausage is 20% better than Ostankino"?

Answer 6

Definitely worth adding. If we don't scan all the products, it will be interesting to see some of them in more detail)

Answer 7

IMHO, it is better to make a QR code not with information about the product, but with a link to the product page on the Internet. Then you can see the same information, save this link and all that.

Answer 8

In some supermarkets I saw "terminals" hanging on the wall with a barcode scanner. The meaning (if not lying) is to find out the price of the goods. Those. bring it up, look at the display (namely, the display, not the digital display). Resp. from here we dance like this: using the same barcode, we display all the necessary information on such a “terminal”.
Of the minuses of the solution - you need to drag the goods to the terminal. If the product, for example, is a door, it somehow turns out to be not comme il faut. On the other hand, you can put a mobile terminal on a string ... well, there are a lot of shorter options.
Of the pluses, not everyone has a phone with code recognition (qr, bar - it doesn’t matter). This is especially true for people far from smartphones, etc., and generally not chasing progress. And this is the vast majority.
In short, this is my opinion.

Answer 9

By the way, I was very surprised when I saw QR codes on almost all price tags in the Silpo supermarket. I scanned it, expected to see information about products, etc., but some numbers were encrypted there and that’s it, maybe the price and the article…

Answer 10

Wrote one program for some network of shops. I used the QR code both on the price tags of goods and on discount cards.
And the essence is this: If a user scans a QR code on a product, then there is a regular link where he can see information about the product, and if it is scanned by my application, then it's like in a supermarket (order), that is, the seller collects the order. A person carries the goods to the operator, he scans and collects the order (and for everything else, statistics, the number of goods in stock, etc.)
are also available with a QR code on the discount card.

Answer 11

The Yandex.market app for android already scans barcodes and QR codes and can show product characteristics using them.