Titles and descriptions for pages?

Question

Search Engine Optimization

Hello. Ran the site through seo spider. He gave me a huge number of pages where the title and distribution are more than the recommended values ​​of 65/180 characters.
Questions:
How critical is this for the Internet. shop?
Is it worth editing them (title and transcription to the recommended ones)?

Answer 1

seo spider

What is it? If you come up with phrases, write definitions for them. If it's a service, write "service".
Recommended by whom? How much more? Give examples. If you can cut without loss for quality - then why not.
But again, the influence (if any) is negligible from this factor. So if the goal is to get out of page 100 is not the 2nd, then this is not the right method.
Another question is if you are already on the 1st page and the search snippet looks bad. Then it's worth doing it.

Answer 2

it’s not critical if you know what you’re doing
, they usually don’t know, so they put 65/180 on them so that at least they do it closer to normal