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Victoria2018-10-28 09:27:38
Search Engine Optimization
Victoria, 2018-10-28 09:27:38

The title in the issue is not a title. What would that mean?

Good day everyone.
I would like to know the opinion of more experienced colleagues. Because I work alone and I don’t have the opportunity for a professional discussion right now. And it seems that I missed something ...
In general, the point is. I look at the issue on the request "legal leads" in Yandex. I see this:
a0087518ee.png
I think it was not like that, I go to the page. Title: Sale of legal applications, buy legal leads and calls in the lead generation agency CPA-SERVICE, Moscow
And what is displayed in the search results is located almost at the very bottom of the page and is the H2 heading:
1f795b00f1.png
And the question is, has Yandex been using not titles (or not only titles) of pages for headings for a long time, but also any text from their content, why does this happen and how does it affect the issue in the end? Maybe some problems with the code, layout and design of the content make this part invisible or not attractive to Yandex, and it "sees" only this piece of text? That's what worries. The site is self-written, there are a lot of things stuffed up there ...
Or just because the title is not very "human", Yandex has learned to choose other headings and uses them in the search results?

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3 answer(s)
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Evgeny Yudin, 2018-10-28
@RotgarSett

For a long time, Yandex can take into the snippet not the title and description, and this is absolutely normal and does not affect the ranking in any way, except for an indirect influence other than if the snippet had a title, ctr from the search.

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Puma Thailand, 2018-10-28
@opium

A long time ago

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Alexander Prozorov, 2015-09-02
@nollo

There are two options. Either parse it yourself, or use Express with its body-parser . If POST requests are multipart then look towards busboy or connect-multiparty .

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