The correct content and structure of the web page - what to read (books, textbooks)?

Question

Design

How to come up with what should be on the page/ts, based on the project? What is the best way to arrange content on a page? How to think over the ideal structure of the site? Are there any books on this topic? What area to dig into - UX, usability? For example, for one-page landings, there are some rules or methods on how to make them and what should be on them. Is there any more general guidance for creating pages of multipage sites, inventing and displaying elements on them, arranging these elements, etc.?
What to read on this topic and most importantly - where to dig and how to formulate a question? In UX for the web, there is an area of ​​information architecture, but there the emphasis is on the overall architecture of the site, as I understand it.
Another follow-up question - for example, on the page, among other things, there are three boxes with a brief description of services and "more" buttons. Will these dice be considered user interface? I want to understand where the UI ends and just content and design begins.
Sorry for so many at once...)

Answer 1

What you described is analytics. Before starting development, you should always analyze the project, what input data you have, what the end user should see. It seems to me that there are no exact recipes on this topic (more precisely, there are, but it is better not to use them). If you need some kind of foundation - read books on interfaces, on web design.
What information to show on the site is up to you, because this is your project and you probably want to stand out among others.
These are interface elements.