Should I leave the web for an Internet marketer?

Question

Marketing

Good day to all.
I have been studying the web for a year and a half (html/css/php/js)
I know several engines (WP, Bitrix, OpenCart) I have
several landings and corporate sites behind me.
But I just can’t find a job in this specialty (Backend or Front, it doesn’t matter). But then they invited me to work as an Internet marketer. They will study contextual advertising, analyze customer conversion and set up advertising companies. , but you need to cram 24 by 7 to pass this period. After they promise 25, then 30, etc.
And here is the crux of the matter.
It is worth quitting programming and learning internet marketing.
I've been scratching my head for two days now.
Thanks in advance for your replies.
PS I would like to know from people who know both professions and what are the prospects for them.

Answer 1

Logged in to reply.
I myself have worked in the field of Internet marketing for 9 years and I’ll say this ...
If you are a humanist in terms of mind, and also make a good impression and can speak convincingly (your tongue is hanging), then yes, you can achieve success in marketing.
But if you are with a technical mindset, if you lie (or as it is called "show yourself / your services from the best side") you are disgusted, if you are unpleasant to throw words into the wind (a classic of the genre, when in words a marketer tells how they are 100% and they bring the site to the top with a guarantee, and you look at the contract - they are not responsible for anything, and they are not in business at all), if you are disgusted with "salesmen" as people, if you are silent, withdrawn, stutter, do not produce the "necessary" effect on client - then marketing is not yours.
I spent 9 years (not completely in vain, but still) on Internet marketing, and only a year ago I realized that 80% of the value of a specialist in this field is not in his professional skills, but in the way he speaks and looks.
Plus, the salary cap, on average, is higher in programming.
PS
Alternatively, having gained experience in website promotion, you can create and promote several of your projects, and live on advertising from them, but in this area everything is not so simple - the area is constantly changing, and entire industries often die, for example, those who have successfully mastered niche "earnings on the placement of articles and links" lost 70-90% of their income when minusinks came in 2015. And those who make money on contextual and banner advertising are now increasingly suffering from the popularity of ad blockers.

Answer 2

Answer the question for yourself: "Why do I want to be a programmer / marketer / designer, etc."? You can not show your answer anywhere on the network, just fix it for yourself on a piece of paper.
I'm a back-end developer myself. Why am I writing code? What makes me get up every morning, turn on my PC and communicate with clients? In my case, the answer is: "I'll be the last scum if I don't write code for this world." For me, programming is a way of self-expression, I "talk" to the world around me through my programs. Someone plays the guitar to express themselves, someone draws pictures. I am writing code. If I don't do this, I will consider myself a very, very bad person.
My soul "lies" to writing / reading code, digging into manuals, analyzing logs, etc. Why does your soul "lie" with you? What do you like more: programming or marketing? You can't do things that you don't like for a long time. Make a choice in favor of one thing and dig deep into the iso for a day. The money will come later on its own, the main thing is that later, when you have it, you can sleep peacefully, without biting yourself for the fact that "But it was necessary then ...."

Answer 3

Was a weak programmer (HTML, CSS, PHP). Technical education. But I had a lot of acquaintances in PR and advertising (not online advertising), so I was always a little close to it, I got a little experience in my student years. And at some point I realized that I could combine two areas of Internet marketing that were interesting to me.
Now, after 6 years of work, I am a fairly strong specialist, I have the opportunity to work as a freelancer, provide paid consultations and training.
As for the comments above, I can say that, of course, there are more programmers on the Toaster, and marketers are always dismissive. In fact, the marketer is no less significant for the company, and sometimes much more than the developer.
1. The salary is decent, quite comparable to the payment of a good programmer (far from $400 or even $1000), but without rush jobs, nerves, deadlines. There are prospects for even higher salaries, like those of the same top developers and team leaders, but for this you already need a special warehouse of character, spin in the right circles, speak a foreign language, possess specific skills, be ready to "live" at work. But for me, for example, this soul does not lie.
2. Not every marketer has to communicate personally with customers. For this, there are account managers, sales managers. Therefore, you can at least stutter, even walk in a stretched sweater. But you need to write correctly and beautifully.
3. Yes, internet marketing is often a chore. But it is really difficult to be a really good specialist. Everything is much deeper than "picking banners". The complexity is quite comparable to solving problems by a programmer. But for a programmer, complexity is a very deep and subtle approach to solving problems in a small number of areas, while a marketer needs to have knowledge in a wide range of areas, although not necessarily with such thoroughness. Often a marketer also needs to understand at least a little in general everything that surrounds us, customers come with different tasks and different products.
4. There are still more innovations in marketing than in development. I follow the release of new versions of languages, development environments, frameworks, new approaches. But in marketing you have to invent something new all the time - new sources, new media, new strategies, combinations. And if in development it is considered correct to use the successful code of another specialist, then in marketing a good strategy will be dismantled by everyone and it will be ineffective to use it again, you need to invent something new, new.
5. But still the first comment was the most correct. You need to understand what the soul lies more. Because even if you do not raise issues of complexity, payment and other things, you can learn and, therefore, achieve something only with your own interest in it. If there is no interest, you will stagnate in one place. I was able to make my choice 6 years ago and do not regret it.

Answer 4

Do this and that

Answer 5

It’s better to do what you like, as I understand it, programming for you.
But since you can’t find a job, you can try this option. You go there with this marketoid, find tasks for automation and write some things. There will be a portfolio and you will easily find a job as a programmer.

Answer 6

Since you are asking this question, it turns out that in terms of salary at this stage, you have comparable options with programming.
Working as a marketer for a programmer is a very useful experience, so it makes sense to try, in 2-3 months it will be clear what you like more, but the experience in marketing will remain

Answer 7

Both. It will come in handy when you start working for yourself.

Answer 8

I myself now combine the professions of a programmer (web and mobile) and an Internet marketer. One thing complements each other... I learned how to position myself, I make landing pages and websites to advertise my services, plus I'm engaged in their promotion and monetization... So far, it's fine!

Answer 9

Do you have a choice?
They don't offer you anything else. You searched for something else, but you didn't find it.
Or bad looking?
Or is there no certainty that what is offered is tempting?