How to make a startup reality show viral and interesting?

Question

Marketing

We are a small team, working on a project in the States. In order to promote the startup and the team even before the launch, we decided to make a reality show about how we create a project. From start to launch. And in order to complicate the task for themselves, they limited themselves to a period of 99 days.
For this, two operators, one editor and a producer were invited. Equipment purchased or rented. At the moment, everything is ready, we start filming from Monday. The first episodes will start on July 1st.
Filmed a simple video and made a stub challenge99.com
The question is the following. We want to make the show viral and massive. But there is not enough confidence in our ideas, which we currently have 3. Below I will describe our ideas that you can criticize, refine, or offer your own. It will also be useful to understand which of the ideas is the most promising in your opinion.
Thanks in advance for all the replies and suggestions!
Ideas:
1. At the end of each episode, turn to the viewer and ask them to share this episode among friends. At the end of the day, the most active participant will be determined, who will be announced tomorrow and will receive, for example, a $20 gift card.
2. Arrange a competition between spectators for a place in our team. They will need to record a video appeal in which they will say why they are worthy. Further, this video will be posted in a special section and the participants will need to promote the video among friends and acquaintances. Top 15 participants will be invited to a Skype interview and three of them will be selected to receive trips to our office for a week. We'll give them a competition. All this will be in episodes. As a result, there will be one winner who will receive an offer to work or refuse and receive a prize of $10K.
3. A question will be asked at the beginning of the week. On a dedicated page. Each episode will have a clue.
In order to understand the answer, you will need to watch all 7 episodes.
You can try to answer once a day. The answer will only be accepted through sharing messages on facebook or twitter.
The winner will receive a prize.

Answer 1

to motivate to sharing and the viral effect is different. It seems to me that you have gone to the wrong steppe at all if you want to "PR" the startup itself. You are promoting your team, you better think about the plot of the videos themselves and the idea. It seems to me that wall art is generally a space for super ideas and you can really attract your audience, and between breaks talk about what your startup will be useful for and collect subscriptions for its launch. A couple of ideas that came first in order to understand the direction I'm talking about:
1. Draw a significant event of the week (politics, a holiday, the 2014 World Cup victory of some team over another, anything that people immediately recognize) and make it permanent heading. Breaking news and proximity to the startup should play a role
2. Negotiate with orphanages or shelters and decorate their walls for children. Charity + closeness to the startup
3. Tell the story of wall art in every state, although it is unlikely that you will invest in 99 days, but no one forbids you to continue the rubric after the launch of the project.
Each idea can be developed, or you can come up with something else altogether.

Answer 2

Do you need to "PR" or "make" a startup?
You are promoting a reality show, not a startup)
They asked the marketing guru "How to distinguish good advertising from bad?". He replied "If people talk about advertising , it's bad, but if they talk about a product, it's good."
So judge for yourself)))

Answer 3

As in house 2, let someone fly in, give birth, then mom, grandmother will come, whoever they want will be slapped in the face))) That's the secret of success!