Startup: how do they promote training courses like webinars or group online classes?

Question

Marketing

I’m thinking about opening a training center for creating websites, designing, making money on websites, selling IT products, working with copywriting, building business processes, working with freelancers, and more ...
I’m thinking of starting with a training YouTube channel to create name in the topic of education, then create an IT system with personal accounts and other things for the convenience of students, then open an affiliate program (although, as far as we know, they don’t like to sell online education with us). In parallel, move the context and white papers. How it is more correct to make it? Who has worked in this direction?

Answer 1

As a user studying on coursera and stepic, I will say that it all depends on the content. If the content contains the necessary information and is understandable to everyone and everyone, then it will shoot. Otherwise, no one needs it. Another forum/website about making money/copywriting will be of interest to a not very solvent audience if the content does not come from professionals in their field.
For example, I spent a lot of time looking for a course on introduction to linear algebra (I skipped this business at the institute). Many lessons immediately began with examples, were not very easy for beginners, and so on. It's not that it's not conducive to learning - it's not conducive to finding other courses on the resource. Here is an example of how to explain complex things: https://www.youtube.com/watch?v=nYdncl19AfQ
And yes, a YouTube channel with the first meaningful lessons will be a good demo version. He will either raise the portal or sink it. I think, here you will understand whether it is necessary for someone at all.

Answer 2

It's very funny to see ideas like this at a time when there are courseera, udacity, pluralsight, udemy, open2study and literally dozens of other semi-free services. I'm not talking about MIT open course ware, or other, unrealistically cool courses from the top 10 universities in the world, where the presentation of information is not something that does not lend itself to any competition, but in general, the authority of such sources can simply not be overshadowed by conventional means. There, people have built a reputation for decades, and now you can get that knowledge for free .
Look at all these youtube channels, most of them are web oriented. They all talk about how to create the same thing, they all "rummage" in all new technologies. This is initially low-quality content from people who just know how to create sites (the simplest, useless sites). And it already plays a role, who has a better microphone, who mounted it better, and so on. Finding something really good in the ru-segment is a gift. There are literally 2-3 bloggers that we all know who are doing something good. You are talking about some money. As soon as I see how one of the Russian speakers is trying to sell courses on creating an online store on node.js or django, my hand automatically clicks "Permanently add to a black list".
English now knows not 1 out of 5, but 2., so if you decide to do what you decide, you will initially have the worst audience that strives for nothing but money, but everything that you will potentially teach them - already available, free of charge, in excellent quality.

Answer 3

I agree with previous speakers: write free material in good quality and distribute it on large resources. Then people themselves will begin to write to you with questions about studying for money.

Answer 4

I agree with guys! You need to create with soul and full dedication, without thinking about monetary rewards. After all, you will not work worse if you are not paid for it? According to the psychology of interaction between people, if you do something for a person for free, in his subconscious there is a desire to thank you somehow or give something useful in return.
If I could speak beautifully, I would first write down a free course: high-quality, competitive, and even something different from 1000 others. And then I worked with high-quality platforms, a la https://home.learme.ru/ and would have made a paid program with personal coaching / an experienced team. I'd give you as much personal attention as possible!