What KPIs to do for offline store marketers?

Question

contextual advertising

Advertised car dealership. What are the most fair KPIs for Internet marketers and how to take them into account?
If for a purchase, then there may be a situation when the marketer is well done, and the sales consultants have adjusted and there are few purchases.
If for a visit, then how to take them into account by minimizing the human factor?

Answer 1

Well, really, only you know what parameters are important to you and how to take them into account.
The human factor, where people cannot be avoided, it is nullified by automation.
Really, you want to be left with some parameters that you want to track for the sake of these same parameters, instead of some things that important to you, your managers, your salespeople.
Sit down for yourself and think about what you need and how to monitor, if nothing comes to mind, you should even think about whether kpi is needed, this is not the only method of tracking performance

Answer 2

For internet marketers, a fair KPI is leads and calls. That is, they bring an already warm audience, and then the responsibility for it is shifted to the sales department. Additionally, you can control the uniqueness of leads, the duration of calls, listen to calls for compliance.