Are there any good books on SEO, SEM, contextual advertising and social promotion? networks?

Question

contextual advertising

Hello dear friends! Are there or recommend good books that really teach SEO, SEM, promotion in social. networks and contextual advertising. I really need these books.
PS.: Now I'm reading the book "Search engine optimization from A to Z for beginners." Hope it's still relevant.
Thank you in advance.

Answer 1

To get started Help
search engines
help.yandex.ru/webmaster/for-webmasters/contents.xml
https://support.google.com/webmasters/?hl=en#topic...

Answer 2

I recommend everyone from scratch to take courses and read Ashman's book, although it is outdated, it gives a general understanding. The 3rd edition has just been released.

Answer 3

Books Ingate
Encyclopedia of SEO - information is updated every time (as far as I remember). The book is paid.

Answer 4

For contextual advertising:

• Perry Marshall, Brian Todd - Contextual advertising that works. The Google AdWords Bible.
  
• Brad Gedds - Google AdWords. Definitive guide.
  
• Vasily Smirnov - Profitable contextual advertising. A quick way to attract customers using Yandex.Direct.
  

Answer 5

I would advise you to first read how search engines work in general, otherwise you simply won’t understand how their algorithms work.
That is, be sure to study the materials in Yandex.Webmaster and Google Webmaster Tools
Google even recommends that all beginners study this material here
static.googleusercontent.com/media/www.google.com/...
Once you know the basics, study materials on popular SEO resources (Moz.com, semrush.com, etc.), try their tools, you will understand what you need to pay attention to in order to optimize the site.

Answer 6

But with something After all, everyone started. Lessons, books, something like that. Please advise, if there is anything, I will be very grateful

Answer 7

E. Eng, S. Spencer, R. Fishkin, D. Stricciola. - The Art of Website Promotion, 2nd edition - 2014
Primarily relevant for Google. Well, Sembook from Ingate for Yasha.

Answer 8

from not mentioned Contextual advertising A. Babaev

Answer 9

You can also attend courses, watch video courses. Cybermarketing, for example, teaches both SEO and SMM