Redesign/concept and copyright?

Question

Design

Hello. Are there any regulations on the topic of redesign or concept, in other words: your vision regarding other companies? On Behance and on dribbble you can often see a redein or concept of some popular website/brand, like tesla, adidas, nike, apple, etc.
https://www.behance.net/gallery/62902813/ZARA-Rede. ..
https://www.behance.net/gallery/74170415/NYT-Redes...
https://www.behance.net/gallery/87986829/What-if-B...

I wanted to ask: how much it is legal?

There is a question in the photographs and in the logo. Photos taken on the official site and used in the concept of the same site. On the one hand, the designer makes advertising for the brand, on the other hand, he makes advertising for himself. Therefore, thanks to the brand, the designer earned money, and when the issue of copyright arises, immediately everyone has the idea that he, the designer, got rich with an unusually huge amount of money, therefore, he now owes this brand for such a generous "gift". And we can talk about this topic forever.

Therefore, if you know something, please indicate the specific law that allows or prohibits doing this.

Answer 1

All right. Illegal: if you made a copy of Zara's website and sell clothes from it pretending to be Zara's brand, but in fact making a fake.
It's illegal if you made a copy of The New York Times and make a website pretending to be them.
And so, this is just a fantasy, experiments, practice. If there is no direct insult, slander, etc., you can experiment and expose anything. Otherwise, even any discussion of brands, and mentioning aloud would be illegal.
In short, don't be confused.
The maximum that they can directly complain about is, for example, the use of photo / video materials. But again, here they are also like supporting the original brand, there are no particular problems, because the brand, as a rule, is not profitable.
Although, there are cases with Nintendo, which at one time (and seems to be now?) Inappropriately treated streamers of games on YouTube. As a result of reviews and letsplays, there were negligible, Nintendo came everywhere with its own copyright.
In general summary:
Making your own versions: an absolutely common practice, everyone does it, almost always the brand does not react to it in any way (except in cases of negative PR). They may be asked to remove/replace the copyrighted photo/video. But usually, on such sites, this is not done.
Of course, if this is a commercial site, etc. And I want to fantasize about my vision of the brand (for example, in the corporate blog of the design studio), then use your own assets, or take them under license.

Answer 2

Offtopic, but I would castrate all these grief "designers" for this. And don't talk about SVG - the client will want (and he will!) change the text with the image, and then "hell and Israel" will begin.

Answer 3

In the cases presented, everything is in order with the law. For a complete understanding, it is necessary to clarify the jurisdiction, but these questions are almost the same everywhere.
The key phrase in such things is making a profit. But even then, there are plenty of moments. For example, I'm making an office website that has a "our partners" block, which has a lot of logos of famous brands. I received money for the site, but the placement of these logos did not affect either the price or the fact itself.
For complete peace of mind in the description of the work, you can specify the brand, and what materials it.
So you can redesign everything calmly. Even if a client comes to you and wants everything the same, but with his own logo, it's okay. Different logo, different product :)

Answer 4

Illegal. And those who do this not only "cross the line of copyright law", but also show their own professional mediocrity.

Therefore, if you know something, please indicate the specific law that allows or prohibits doing this.

What else is the law? These are the main definitions of copyright - the protection of a work: photos, logo, title, even specific animations are included in this list.

Answer 5

I added a footnote: "The project is a practice to demonstrate the likely appearance of the service. Materials used blah blah blah"

Answer 6

Any court (and asked to consider such difficult cases) will consider the purpose of the redesign.
If the applicant fails to prove that the plaintiff pursued the goals of defamation, interception of visitors / buyers / royalties .. and etc commercy, then the law will be on the side of the plaintiff.
As already mentioned above, it is enough to attach an explanation of the purpose of the work to the work (redesign).
For example, the development of creativity, expression of respect for the brand ..
+ type of its license (freeware)
+ link to the original.
There will be no problems in any country except Islamic