Promotion of hosting to the Western market

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Anatole2010-12-28 22:22:13

Marketing

Anatole, 2010-12-28 22:22:13

Friends, there is a hosting that the owners want to try to promote to the Western market. At the expense of competition - everything is clear. The question is different - share ideas on how you can promote the service there.

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4 answer(s)

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eternals, 2010-12-29
@eternals

Those. hosting in Russia (or Russians serve), and buyers in Europe?
Won't take off. The fact is that in Roisse everything is worse and more expensive many times over. I cannot imagine that the Russians would promote something like that to the West. How? Our staff is many times more expensive, loans are many times more expensive, a lot of all sorts of problems with the cops and so on. This is not a matter of strong competition in Europe. It's about different planets.

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rtzra, 2010-12-29
@rtzra

Methods are standard: good quality of service, goodies for customers, low prices. Reviews and reviews on specialized sites, “advise me”, “give for testing” and so on.
I wish you luck, but it will be hellishly difficult for you.

R

Rafael Osipov, 2010-12-29
@Rafael

The first thing you need to let potential customers know is how your service differs for the better from other sites.
Use Google AdWords for keyword promotion.
Make a promotion like “Become our fan on [social media name]. networks] and get xx percent discount!” etc. Give discounts to those who bring a friend, and preferably two or three. More brought - more discount.
As you have already rightly noted - impeccable quality of service, quick support response to any question, including (especially!) From strangers who are not customers. The quality of support is hard to overestimate in such a business as hosting.
Good luck to you in this difficult task.

B

booya, 2010-01-02
@booya

Try:
- something like Fanatical Support like Rackspace.com
- all sorts of Social Web features
- send mail to GoogleApps as Site5
But in reality only social proof works. Namely, a strong list of clients. Clients of that market where knock. Like MediaTemple. And those, infections, just for free (special for them) services are no longer being conducted.
mission impossible. Not those years.