What are effective training materials on Yandex.direct, Yandex.analytics, google.adwords, google.analitycs?

Question

Google

Prompt resources\courses\video\audio\books\websites on services from Yandex and Google in terms of analytics and advertising. For quick and understandable mastering and the essence of using these services, so that you can explain to others and figure it out yourself. Examples of use and concept of work.

Answer 1

Google Adwords and Google Analytics can be studied via the Google channel on youtube https://www.youtube.com/user/AdWordsRussia/playlists , the service help is also very complete and understandable, there is a tutorial on analytics https://support.google.com /analytics/topic/6083717... and the academy (but it's in English) https://analyticsacademy.withgoogle.com/explorer
By Yandex.Direct Help section, of course, can help, but it's better to read some blogs, where they write about secrets and how to make an effective RK.

Answer 2

According to Yandex Direct , there is a lot of useful information here.