What methods of advertising and promotion of premium class clothing (1st line) on the Internet are the most effective?

Question

Marketing

Good afternoon,
I began to ask a similar question. This is not a mass market, the end customer is a wealthy person. The current sales channel is word of mouth. I want to try to increase sales through the Internet.
So far I've been thinking about the following channels:
1) Contextual advertising. I don't think it's the most efficient way, if not the most costly. Moreover, the assortment is constantly different, I don’t want to hammer everything into keywords.
2) SMM, in particular, I lean more towards Instagram. Buy posts/photos with a link from promoted users.
Opening a VK public is not the best idea.
3) Bulletin boards - avito. I do not think that it will be relevant, only if you do not engage in spam.
The next question is where to pour traffic. Ideally, a call from an interested client with a further meeting in the showroom and consultation, that is, a showcase with a catalog on the Internet is not expected.
Colleagues who have experienced the promotion of premium/luxury/highly specialized goods/services on the Internet, please share your experience or cases. Thank you.

Answer 1

How you can find expensive customers:
1. Use advertising in google.adwords - it can be tied to geolocation and radius around a certain point. We write out all the expensive cottage settlements, for example, Agalarov Estate and the like, indicate them in the targeting - we launch advertising: residents of elite settlements will see your advertisement.
2. On Instagram, you can give official advertising - we prepare an interesting post / video and launch ads by age and gender. For more information about advertising on Instagram, we have material: www.pr201.ru/articles/instagram-advertising.html
In any case, you need a website - just indicate the phone number and address for dear customers is not an indicator of trust, unless, of course, you sell philosopher's Stone.
In all other cases, take care of a modern technological site, which, incl. will be well displayed on mobile devices, as well as representations in all social networks, reviews, etc. - everything works together.
If you need help - write, we will try to help)

Answer 2

I think wealthy people for example... watch porn! I propose to launch an advertising campaign on porn sites!

Answer 3

I recommend using aori.ru smart bid management system. One account for managing campaigns in direct, adwords, Vkontakte, Mail.ru, Rambler and Odnoklassniki. In many expensive topics, the cost per click through it is much lower than directly. There is an import of campaigns from Yandex and Google sites. 24/7 technical support will help you set up your campaign.