Potential buyers or visitors?

Question

Business Informatics

Hello.
Very interesting, what is more profitable? Which way to go first?
To increase the number of potential customers or the visitors themselves?
Such a dilemma :) Your opinion is interesting :) Or better with an explanation of why you think so, I think everyone will be interested :)

Answer 1

This is usually done in the following way:
1) They drive users, remove certain conversion rates.
2) If they are normal, they drive more users, if they are low, they work to increase the conversion.
3) They bring more users, look at the indicators again.
And so cyclically ad infinitum.
The percentage of conversion depends on the specifics of the project, the quality of incoming traffic, and the user's monetization plans.
In general, consider, monitor and think.
No one can give you a universal answer.

Answer 2

I think it's worth increasing the conversion - that is, visitors who become customers. By improving the design, convenience, service, content and other marketing features.