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Fedor2017-07-07 15:43:43
contextual advertising
Fedor, 2017-07-07 15:43:43

Is it worth putting contextual advertising on projects under CPA?

There is a project maximally sharpened for lead generation. Lew leads on PP by CPA. The income is stable and good.
Question: is it worth putting YAN and Adsense ad units on such projects? Will it lower the conversion?
There are no opportunities to test it yourself, because although the income is stable, it can vary + - 10-20% from day to day. In this regard, there is no clear understanding of whether ad units affected the conversion.
Does anyone have any case studies or just tips on this?

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