Can I have the same keywords in different Director and Google campaigns?

Question

Google

Question1. Yandex.
Can there be the same keywords in different campaigns in Direct and will different ads be shown for them? Do I understand correctly that if there is one domain, then they will not compete? Which ones will be shown?
Question2. Google ads.
The same question, only about Google.
Thank you.

Answer 1

In both Yandex.Direct and Google Adwords, when using the same (or even overlapping) queries to place ads on the same site, an ad with the best combination of quality indicators, CTR and assigned cost per click will be selected for display. But a small rotation of ads can be.

Answer 2

Good afternoon, depending on the tasks, there may be the following answers
1. If you want to exclude competition between requests in the campaign, then you need to crossminate them in Direct Commander
2. If you need to conduct an A / B test, then so that Direct does not glue ads from different RK should use the display method - "
checkerboard " This is when one ad is shown at odd hours, and the other at even hours logos/contact details
Similar principles apply to Google, except that A/B tests can be done more easily through Google Optimizer

Answer 3

I answer for Yandex (Google is about the same):
1) You can use
2) If ads lead to one site, then only 1 will be shown, which is more profitable for Yandex
3) If there is one key, but different sites and different text (not necessarily cardinally, you can use the word in the Title and Description) - then both will be unscrewed