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Interaction with designers. How to get a good quality result?
Now I got on the opposite side of freelancers, programmers and designers, I had to order design, corporate identity, etc.
Example. I need to create a calendar layout, and I have a rough idea of how it should look like. Naturally, the designer has his own views on everything, like every other person, especially a creative one. I explain, he nods. Everything seems to be agreed. But, according to the work done, I see that I am not satisfied with how he understood and how he generally implemented everything that I asked. And here comes the conflict. I ask you to remake particularly bad places. He already hardly agrees, saying that why change something when he is a professional and it will be good and he sees it that way, and he has hundreds of projects, etc. (I have come across more than once when a designer tries to convince a client of his professionalism and immediately goes on the offensive). After persuasion and alteration, I am also unsatisfied with the result. Here he says that if I want better, then this is more money. And that's it. Dead end. I don't like my job, I don't have money. I'll go to another, the same situation may repeat. I’ll pay more for this, he will redo it and will assure that he has now done well, and at the same time everything can remain the same, and he cannot be persuaded. Maybe he's just physically unable to do well, or as I need. Vicious circle. Over the past year, I came across this rake twice, and I don’t know how to continue to live with it and what to do.
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Negotiate initially: how many options, how many times to redo, and so on. And, of course, no one canceled the risk. After all, he is not alone in the country, they probably chose on the basis of a portfolio or the advice of someone, which means they initially accepted his concept.
It's one thing if he copied his old design for you or did not do key things: for example, despite your request to make a serious representative design, he stuck Comic Sans there - then yes, make a claim. And if he did, point by point, something that meets the requirements specification, but you "imagined it differently", then I'm sorry.
Do it yourself flow chart - https://moqups.com/
Choose your
own color palette - color.romanuke.com
Give good examples of what you like
Give examples of what you don't like
Work not with one, but create a contest and work with the winner.
And why, having 5k in your pocket, you want to get a job that a big studio does for 50k from 1 person? A person has experience, he works with this not for a day or two, and not when he was impatient himself, but for at least 5 years. And the customer comes, he talks a lot, getting confused in his statements, and when the work is done, he says that he does not catch on.
I have repeatedly encountered such customers and I really want to do what the designer did in the described example - to say that what I did is right! I had to draw a logo for a tour company. It is a logo, and not a mosaic panel from the head of a person who has no idea how to shove it into a website and a business card, and in general - what a logo is. As a result, 7 options were drawn, 4 of which (taken exactly from the customer's head) after being embodied in the picture were categorically rejected. So imagine - to draw in order to throw out 90 percent of the drawn. Why do you throw out options not only when working with a customer, but also when you draw and fantasize yourself. You have done the work - you have discarded 90 percent of the husk yourself and by presenting the product you start this process again.
Therefore, I want to give good advice - without having 50k in your pocket - draw yourself, puff in paint, Word, on whatman paper with paints, felt-tip pens and pencils - do not disturb tormented designers with your own does not cling.
Respect other people's work and remember, when you were children, did anyone tell your father that a shelf hung on the wall does not cling to him? But many designers already have children.
If you gave TK, and the designer did it in his own way and is justified by the fact that he knows best, since he is a pro, then you can not pay at all and look for a normal performer.
If you give TK and he does the work in accordance with the stated wishes, but you don’t like it and you forgive me to redo it, but you don’t know what exactly, then you won’t see good luck, since not one normal designer will do more than 3 for free x edits or design options.
Here the topic is quite abstract. Design cannot be measured by any indicators. We have to hope for the creativity of this designer. It was so that in the original TK they indicated everything to the maximum. And everything seems to be as it was discussed, but you look and see that it's trash. And you think that you yourself would have done it in 20 minutes. Those. according to the TK, the pictures and colors seem to be all the same there, but they are stuck in a crooked way. Moreover, the designer claims that a huge amount of work has been done, that it is worth the money, that the color scheme is ideal and was chosen specially and exclusively, etc. Those. for me it is clear when something real is being done, and it does not work. I buy a light bulb and if it does not light up, then they return the money to me. And then they make me a website or a calendar that will rather repel consumers, but the money for this hack is not only not returned, but they also begin to convince,
Are there any special contracts? When the client was not satisfied with the work performed. Why in America you can return the money if you do not like the service. But here, when you don’t like it, and when all your friends say that this is pure hack work, all this is extremely unproven. And it's unlikely that a design company or person will refund your money for work they did poorly. And the very proof of this poor quality is a very difficult task. In general, I think these are rather rhetorical questions, and there is no way out of this situation. Just take it and try it, look for a person who still implements his work with high quality. But when the budget is very limited, you won’t try too hard.
It's called: I want cheap, oh * nno and fast, but it's better to do it for free. Excuse me, comrade customers, as the citizen said above - puff yourself. For 5 thousand rubles you will not get a normal result, and you still require 100,500 edits. Pay N million rubles to Artemka and there will be a whole department there to deal with your logo / website / calendar
Most likely, you solve the problem the other way around. First they did it, then they started fixing it. And it is necessary: first to agree and make sure that you are understood correctly, and then put into practice. Our studio does just that.
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