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Integration of Amo and Direct?
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There is Amo, there is a funnel in it. I want to show customers ads in search and YAN at certain stages of the funnel. How to connect your Direct account to Amo?
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upload deals from CRM to the audience and upload them to Yandex)
Everything is done without special problems)
https://yandex.ru/support/audience/file.html#file__crm
You can send an event to Yandex.Metrica at a certain stage of the funnel and set up retargeting for this audience. It will be possible to do this for YAN, for search only gain by audience, but not full-fledged targeting.
There is already a ready-made solution on how to set it up. Here is the instruction - https://postmonitor.ru/blog/iz-amocrm-v-yandeks.au... . You can customize the display of ads to customers depending on the stage of the sales funnel. Setup is fast and convenient.
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