I want to promote the site by region, what is the best way to do it?

Question

Search Engine Optimization

I want to promote the site by region, but I want to use 1 site, is it possible to do this?:
1) create subdomains by region
2) only text information will change for each subdomain

Answer 1

No way without creating subdomains, but there is an alternative.
Here are examples of sites with subdomains:
- videoforme.ru
- shtaketniki.ru
Without subdomains:
- https://www.citilink.ru
- https://www.dns-shop.ru
In the second case, we are dealing with well-known brands. And the approach to promotion on the Internet is a little different here.
In most cases, it is necessary to create subdomains and be sure to register each domain as a separate site in the webmaster and assign the corresponding region to each (this applies to Yandex, with Google a little differently). It must be said that the approach to promotion will differ depending on the region. This is a rather labor intensive process. There are many ranking factors to consider.
Ps When I worked in an Internet marketing studio (quite famous in Russia), there were projects that included promotion in 15-20 regions and each SEO specialist was engaged in his own region. Therefore, based on my experience and the experience of the studio, I will say that it is advisable to create subdomains.

Answer 2

Can.
But one domain is easier to promote than a bunch of subdomains)