How to understand which design is better?

Question

Design

Hello! I don’t know much about design, but the task is to make a website. Here are some options. How to understand in which direction to move? How can you tell bad design from good design?

Answer 1

There is no bad or good design. Everything depends on the task.
The first one is better if you want to sell at retail, involve the user in the sale, because it is:
- more informative
- it has a promotion, and not just one
- better navigation accessibility and compliance with expectations
- brief information about the company is understandable (delivery, navigation about the organization, benefits )
- as a result, it looks more like a classic online store
The second design looks more like a website of a large manufacturer brand, and you need to choose this option if you are a manufacturer, and the site’s task is to build communications with a dealer network than selling through the site.

Answer 2

No way. Only numbers. Stop measuring the quality of design with your inner aesthete.

Answer 3

To operate with the concepts of "better" and "worse", it is necessary to introduce some kind of objective quantitative assessment for the object. Otherwise, it's all very subjective.
And what kind of quantitative assessment to introduce - already depends on the tasks of the business. In most cases, it is expressed in terms of the amount of profit received by the business. That is, it is possible, ceteris paribus, to compare how much profit one design gives and how much another. This will be your "better" and "worse".

Answer 4

For this, the so-called "sense of beauty" must manifest itself, but in fact everything is simpler. The layout is determined by several criteria:
1. Does the design meet the minimum user needs?
2. Does the design meet the business objectives?
3. Is the essence of the site provided clearly enough?
4. How user-friendly is the site?
5. How much will the site earn?
To answer these questions, you need to conduct analyzes, professionals already have a clear idea of ​​​​how a “good site” should look like, so they can immediately give an assessment and justify it. However, in this century, it is common for a professional to make mistakes, that function that seems absurd sometimes brings an incredible boost in income.
Therefore, I can clearly say - it comes with experience.

Answer 5

one that the client likes

Answer 6

the first picture is better.
no way to define it yourself.
just let other people see.

Answer 7

depends on what, how and for whom you will sell through this site

Answer 8

The first option is better for usability reasons and, as a result, the future conversion of the site.
For example, in the header there are contacts, a full basket, search, etc.

Answer 9

Which answer is better?

Answer 10

you here

Answer 11

Obviously the second option is better. There is a beautiful girl there.