How to understand the failure in itunes connect (app publishing)?

Question

Machine translation from one language to another

Phone 6s has become a much improved version of the iPhone 6 smartphone, which has received a number of improvements. The most important of them is 3D Touch technology, which allows you to interact with the device on a new level. Also, the device received an improved 12-megapixel camera and the latest A9 processor.

Answer 1

Your app is "confusingly similar" to the Mentor Ash Valley app.
Screenshots have been attached to demonstrate the degree of similarity.
You are offered to remove similar content and change the name.