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Grindar2018-07-09 15:36:41
Software and Internet Services
Grindar, 2018-07-09 15:36:41

How to track and fix the sale (service) offline, when your site was an intermediary?

Here's the question: a car rental site (200 different salons), the user chooses a car in the salon, calls there, comes and negotiates.
Salon from your site, the user too. How to fix their meeting and sale of services. How to prove that you were an intermediary?
Maybe there is a software solution (website / salon)?

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7 answer(s)
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d-stream, 2018-07-09
@Grindar

The most "armor-piercing" solution is when the client is interested in buying the final service through an intermediary. A good incentive would be a price lower than directly. That is, $50/day will be rolled out directly to the client, and he will swell and present a coupon / printout / SMS from your service and will demand the promised $49 / day.
Naturally, fraudulent services have a motive to throw off $3 to the client and not pay $5 to you (for example), but it is understood that this ecosystem is balanced and by revealing facts of fraud by control calls to clients, you will stop supplying clients and such a loss will be more significant than an extra couple of dollars with client ...
Well, if there is no balance, then alas ...
Or, more briefly, "organizational problems are not solved by technical means"

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GilbertAmethyst, 2018-07-09
@GilbertAmethyst

As an option:
Make a system in which auto-salons numbers are replaced by routing through your call center, in which the call is automatically determined as a lead, then a manager (or CRM itself, if call-tracking is done in it, such a function is now available in some CRMs, such as Amo) redirects the client further. At the end of the month, call salons and compare data on the number of leads and customers. Since the client calls you, his number remains in CRM. In order to control the reliability of their salons, call random numbers, clarify whether they have a deal and whether they are satisfied with the service. Accordingly, if the transaction went through, and you do not have information about it - a fine from the salon or its removal from the service.
I don't see a simpler solution, unfortunately. It may be that the transfer of money can be organized only through your service - but there are also great difficulties in terms of customer confidence and the organization of transfers of large sums of money.

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Konstantin Nagibovich, 2018-07-09
@nki

Order a call from the site, as an option. Do not indicate the salon number, but provide a call order form.

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Doc44, 2018-07-09
@Doc44

Promo code

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CityCat4, 2018-07-09
@CityCat4

organizational problems are not solved by technical means

In memory!

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Pavel Novikov, 2018-07-09
@paulfcdd

Why should the user call?
For example, your site can have either a contact form or a button "Arrange a visit" - the user fills out the form, sends it, an email or sms from your site arrives at the partner car dealership, the user goes to the car dealership, and you are in the database (or through sending services mail / sms, of which e-commerce is now full, for example SendGrid) you already get what you should get there from a partner car dealership.

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Dimonchik, 2018-07-09
@dimonchik2013

there is no one hundred percent solution
"when ordering a girl, tell her that you found her on the site " prostitutes of Kazan " "
therefore, they make calls through themselves and then check the statistics of who she has (and in a year almost everything becomes subordinate to the normal distribution) all the time she walks not in in favor of the aggregator - move it to F or throw it away, just absolute numbers are enough, no need and
promo numbers for accounting also work, but in voice-dependent / oriented businesses, not in an arc, except perhaps only stocks

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