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How to solve the SMM problem?
Friends! I really need help, please help me with solutions.
Task 1. A budget of 500 thousand rubles per month was budgeted for all advertising expenses of the online store, of which 50 thousand are SEO, the rest is contextual and targeted advertising. Agency commission for these types of advertising is 20%. It is required to determine the planned number of leads from contextual and targeted advertising with a site conversion of 3% and a cost per click of 10 rubles.
Task 2. The landing page sells a LEGO set. Landing conversion 3%, product cost 3000 rubles (purchase price 1500), CPC 15 rubles, sales conversion 50%. Fixed costs 100 thousand rubles. The average order is 2 items. Delivery is free for the client, for the store it costs 200 rubles. What should be the advertising budget to cover fixed costs? Taxes are not taken into account.
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