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trokar2011-07-01 01:04:57
Computer networks
trokar, 2011-07-01 01:04:57

How to provide the project with content?


Good night dear habralyudi!
We can’t decide for ourselves the next question regarding content indexing by search engines.
We are at the final stage of developing a specialized online bookstore. Assortment - 2-3 thousand units of books. Each book, for the highest quality information about it, needs an annotation. It is not possible to write an annotation for each book on your own due to the following reasons:
the maximum number of annotations to a book that you can write per day is 10-15, and only if you read the book and remember its content / characters / storyline
with 23 working days per month, the editor/content writer will be able to write from 230 to 345 annotations. Again, provided that he is at least generally immersed in the subject and plot of the book.
during the time that the annotations will be written, new books will come out / old ones will disappear from sale.
Uploading annotations from publishing sites, ozona, or a labyrinth seems to be ineffective (although convenient from a technical point of view) from the point of view of search engines - the probability of indexing is low and the probability, for example, of being banned by Yandex for non-unique content, is high.
The only solution that was voiced by a colleague was to take annotations on the websites of publishers and other stores, but close their contents from indexing, which again does not have a very good effect on content indexing, since a whole layer of information falls out of the index, but it is convenient for the user because he receives detailed information about the product.
And actually the question is how to ensure the convenience of the project for users, provide it with content without falling under the ban of search engines.
Thanks a lot for the replies

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9 answer(s)
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ALiEN_QWERTY, 2011-07-01
@ALiEN_QWERTY

Add the ability to write a summary of the book, for a discount on the book in your store. I think after a while you will have a lot of annotations, if these books are worth it of course.

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Dj_PiTeR_FM, 2011-07-01
@Dj_PiTeR_FM

take other people's annotations and rewrite them properly.

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Anatoly, 2011-07-01
@taliban

There is one option, go to any literary resource, and make a contest, write annotations for a small 100% reward, and give good prizes to the best three =) Something like that, roughly speaking.

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sergeyvolobuev, 2011-07-01
@sergeyvolobuev

I would suggest the following development plan:
1. Take annotations from other resources, close them from indexing.
2. Gradually write annotations yourself, while deleting old ones and opening them for indexing.
3. Plus, give the user the opportunity to earn a discount by writing annotations (the main thing is to moderate them and check for uniqueness).
A month after the start of sales, I think all popular books will have unique annotations :)

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Dmitry, 2011-07-01
@Tomasina

giving spelling to the side is inefficient, in most cases people will simply send you the same text from the Internet, and now you have to compare and look for the original source.

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Anton, 2011-07-01
@AntonMinsk

1. You can try to order annotations on specialized sites.
2. Also agree with ALiEN_QWERTY, allow users to leave their annotations or reviews on the book, this will provide pages with unique content and give other users a more advanced idea of ​​\u200b\u200bthe product.

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trokar, 2011-07-01
@trokar

Thanks for answers. Each proposal has the right to exist, but it also has disadvantages.
1. Making a competition is good, but you will have to check each of the 2-3 thousand abstracts for similarity with the abstract, for example, from the same publisher.
2. It is good to rewrite other people's annotations - it is almost the same as writing them yourself and again assumes knowledge of the book and its contents.
3. Allowing buyers to write annotations is also an option, but in this case, a single book can have from 0 to several annotations, which again does not exclude the possibility that they will be from the publisher's websites or other stores. In the case of several annotations written for one book, it will be difficult for the user to navigate.
4. Copywriters from the outside - on the one hand, it’s expensive (if we take the weighted average cost of such a description created in a conveyor way for 50 rubles, then a package of such a raw text in the indicated volumes will cost about $ 5 thousand) and on the other hand, it’s the same you will have to check, edit, correct errors, remove the most hellish and idiotic expressions for each annotation.
Users will have the opportunity to write reviews of books, which does not in principle exclude the need for annotations.
Accordingly, the following question has matured. There are several thousand sites on films in Runet: from Kinopoisk to sites on free hosting. And the question of how search robots operate remains open. Take, for example, a line from the description for the film Alice in Wonderland - "In the film, Alice is already 19 years old. Randomly, she returns to Wonderland where she was thirteen years ago." Yandex gives out 289 thousand answers, of which several thousand contain exactly this line. Interestingly, all pages, despite being unique, are indexed.
In general, the question of a successful content strategy remains open.
Thanks

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Laplace, 2011-07-01
@Laplace

Can automatically load annotations from external sites, but without passing them off as your own? I saw this in catalogs of household appliances, just different “sections”, my description, comments / annotations from users found on the Internet.

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Alexander, 2011-07-02
@Alexx_ps

Everyone takes the annotations from the back cover of the book. Try rewriting the ozone annotations.

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