How to promote the actual copy of the site?

Question

Marketing

There are two sites. One - for retail buyers, the other for legal entities - wholesale buyers. Both online plumbing stores with the same name, one assortment. It is necessary to promote a site for wholesalers (the initial idea of ​​​​the guide is this).
Does this make sense? (Just how much I watched, analyzed, there are no successful competitors in this regard). Or is it better to choose a different direction of development?
Can I make a catalog with the most relevant products, in which they describe these products in as much detail as possible, so that in addition to bare characteristics, there is a bunch of other comprehensive information that acts as a kind of virtual assistant-guide on the price list for sales managers who offer goods to the target audience?

Answer 1

You need to collect and analyze the semantic core of the site specifically for queries like "wholesale" "buy in bulk", change the title, description and texts in accordance with popular queries.
Here is a good guide for online stores: https://siteclinic.ru/blog/internal-optimization/s...
And here is an article about the same for marketers: https://texterra.ru/blog/kak-sostavit semantic...

Answer 2

instead of global world-changing concepts, it helps to put yourself in the place of the client
use three clicks
think over what to do with suckers, oh, retail and curious ones
and go ahead for piastres!