Web development or Internet marketing (career) - where is the average income higher for the same time investment?

Question

Marketing

He was engaged in web design: he drew good designs, made templates for DLE and successfully sold them. Then, in a small startup, I was engaged in design, and front-end, and back-end (from scratch I took php), and Analytics, and a / b tests in Analytics, and I learned how to work with the database - queries, joins, selections. Plus, they began to engage in Internet marketing, they launched email newsletters. Then in another office, mostly backend + a little front. In short, the experience is varied. I am taking a Front-End Advanced course (I thought it was more interesting to deal with the visual part), where I learned through practical cases how cool Front-Ends, when they run into development, move into Internet marketing with their deep experience.
In this connection, I am surprised and there is a question - in Internet marketing , what, higher salaries than in web development? Here I can’t decide whether it’s front or back, but already I’m thinking - maybe I can go into analytics, Internet marketing, if it’s more promising / more profitable?

Answer 1

A web developer and an Internet marketer have different structures and ways of thinking... But I noticed that marketers (especially in small towns) are paid much less...

Answer 2

Although the topic is outdated, I will insert my 5 years of experience in such a difficult matter as Internet marketing, maybe it will be useful to someone.
I have a similar situation, I also faced a choice, as I was engaged in both. At the moment I am studying the front-end, because I realized that the development is more stable and more interesting in terms of creativity and benefit for me personally.
When working as a developer, you get specific tasks and you complete them in any case, you can always find a solution and pass the task. Development, unlike marketing, is an absolutely precise area where if you make a mistake, you will always find this mistake and correct it. In marketing, for example, we take contextual advertising, you are always on a barrel of powder, today the authorities wanted 20 applications, tomorrow already 40, an ever-growing KPI and you do it, but it’s not a fact that you will achieve these indicators, you will be stressed, sit and do everything possible and come in the morning to turn on end-to-end analytics and think about what happened there, since the indicators are very unexpected. Then you get a hat from the management because you didn’t achieve what they wanted, but you did everything possible, and they promised the client + 500% (if it’s a studio, for example). And if you can’t cope, then it’s your fault, and not them, that such indicators cannot be achieved at all, but they don’t want to lose a client and will milk him to the last, and therefore they will rather fire you and hire a new specialist. Therefore, everything in marketing is based on guesswork, trial and error, because customers are real people and not robots, which means you can never know for sure what the conversion will be. From here we see the same context being presented on the Internet as a lottery - Order a setup for 5000! Warranty! +1200% or money back! Results first, payment later! Have you ever spotted something like this in development?) I’ll make a drop-down menu on the site 100% if it doesn’t work out, I’ll return the money!) Unfortunately, this advertising channel was initially incorrectly filed in our country by such figures as infobusinessmen, who have always argued that it is enough to make a landing in an hour and put ads on it, and then just make a profit. Many business owners try to make money in this way without thinking about the quality of the product and its long-term development, they believe in promises and more often just drain the budget.
Internet marketers are one of the most laid off employees at the moment, with a huge turnover of staff. I personally analyzed the market, 90% of Internet marketers worked in their place from 3 to 10 months maximum, rarely 2 or more years, as it happens with developers. The employer will change marketers until he reaches the goal, although he may not believe that the problem is in his business, but few businessmen will agree with this, because on the Internet he only sees pseudo-successful cases, lies from studios and promises +500% to profit, and therefore believes in the best.
Therefore, working as a marketer for hire, get ready for the fact that you will always be to blame for everything. And this will happen until the concept of Internet marketing in our country changes. Until business owners agree that, for example, contextual advertising is just targeted traffic, and not a chip in the head of a client with a purchase command.
You can make money quickly and well, yes, but if you want stability, then this is definitely not Internet marketing, although someone may like such a move, constant job changes, risks and stress, and if it is freelancing, then a constant search for new customers, since it is rare clients stay on the lead for a long time, sooner or later they will no longer be satisfied with your result and they will look for a better specialist.
But if the skill of an Internet marketer has already been formed, then during development this can be a good plus. You can offer your services as a developer and an additional service for setting up advertising, or complex "packaging" of the product, but without promises of mountains of gold. Still, there are competent business owners who understand the situation and do not hope for some kind of mega result in a short time in the return of advertising. And if you are lucky to find such a client, then he will be with you for a long time, you will be with him on a permanent basis. Or you can start your own business. Therefore, in any case, even with web development, knowledge in marketing will be useful, for example, for more usable and correct website development and additional triggers to attract customers.

Answer 3

it is logical that a programmer, if he does not cut the ceiling less than a salesperson,
it is logical that if a person has good innate skills in sales and creativity, he will be able to climb much faster, I have seen how people build a career from some local manufacturer to abinbev in three years. At the same time, developing their business in parallel and realizing that it is easier for them to work for their uncle.

Answer 4

There are few good marketers. And you have to work there until the seventh sweat, put your whole soul into it - otherwise nothing will come of it. For me - marketing is too complicated and shaky profession. It's easier to learn the code and sit quietly at the computer, pressing the keys and getting a guaranteed salary.
Marketing is so diverse.

Answer 5

Are you so sure that the highest salary in any field is of any interest to you besides theoretical?
;)
Well, for example, do you know that Bill Gates until recently, when he was already in charge of a huge corporation, still called himself a "programmer"?
It turns out the salary of Bill Gates is what a very cool programmer can achieve, right?

Answer 6

marketing for suspended languages
​​everything we have is 6-12 months behind the West, and not everything is applicable, so the ability to sell is a must,
but sometimes the work itself is looking for a prog

Answer 7

In fact, the most profitable activities associated with the arms trade, prostitution and drugs.
But if a person is not going to become a scoundrel, then income is higher where you bring more value to others.
There are a bunch of freelance promoters who are hopelessly chasing clients who run away from them.
There are programmers that employers cling to and even in case of refusal, just in case, they line up.
To do marketing, you need to understand marketing. Understand business processes, sales channels, consumer behavior. Who will teach you this? And why? In the best case, you will start to figure it out after running 100,500 projects, for example, starting with creating a website.
But in a programming career it will be easier to at least find adequate information.

Answer 8

If you know how to program, you get a salary that depends on your level as a developer and on the ability of your salesperson to sell you.
If you know how to sell - you make a profit, depending on the ability to buy cheaper (for example, pay the developer less than he does) and sell more expensive (for example, sell the customer a higher price than the market).

Answer 9

Where you have more talents and what desire lies there and go, you will be able to earn more money there.
A good marketer earns very well, just like a good developer. Accordingly, the choice of tables should be made based on what you are better at)

Answer 10

In small companies, a marketing specialist will traditionally earn less than a programmer, I think by 30-50%. In medium-sized companies, the Marketing Director and the Development Manager (CTO) are approximately equal in terms of income, but I think the CTO is paid a little higher, by 15%. In large companies, I think the income is approximately equal.
The main question is not in the direction, but in your personal abilities and desires.