How to promote a community site?

Question

Marketing

Hello everybody!
A very long time ago I had the idea of ​​an online community of mutual aid, which I only recently, at the very least, implemented. The idea is as follows - each person has certain resources (we call them "Opportunities") - knowledge in some professional or household area, experience, material resources (he can borrow a drill with a hammer drill, can store winter tires in his garage, make a discount in the store or borrow a small amount for a short time and much more.A community member can share his opportunity with other members.This creates a kind of common resource base.On the other hand, when he needs some help (move a sofa, advise a veterinarian , help in communicating with the traffic police in case of an accident, etc.) he can turn to the community (we have this section called "Requests" ) and among the large number of participants there is the right special. The main principle is that it is forbidden to demand gratitude for help or a resource, but to thank is a good form. A reputation is superimposed on all this, which shows who added how many opportunities, helped whom, etc. + forum for communication of participants. Also, all participants are offered corporate discounts for fitness, mob. communication and much more from the community itself.
Actually a question. How do you like the idea itself and how can I attract participants?
I tried advertising (the CTR for the banner is good, the indicators of viewing depth and time on the site are also), but for some reason people simply do not register and do not participate.
Thanks in advance for tips, comments and adequate criticism or advice.
For those who want to see the site itself - www.myinsiders.ru

Answer 1

The most difficult thing is to get people to visit your site, recommend it, word of mouth. A lot of money is needed for this, a lot of advertising, a lot of flickering in front of the noses of customers so that they talk about it. This service is similar to an exchange where the customer and the contractor come together, services of a different nature are provided to each other. There are already such resources, follow their development, how much time it took them and the funds for this. Share here your thoughts on how you plan to develop?