What can you read about advertising in general?

Question

Books

Please advise a must-have on advertising, fundamental works. Desirable, of course, in the context of the Internet)

Answer 1

Ogilvy - "About Advertising" as an option. All these basic books about advertising are crammed with theory to the very end, but as my experience has shown, if you create your own advertising campaign and engage in it, at least for an hour a day, the benefits will be many times more than hundreds of books read.
Like the Kama Sutra. You can count for years, but it's better to just fuck once.