How to develop non-commercial projects?

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Alexander2012-01-23 00:33:05

Startups

Alexander, 2012-01-23 00:33:05

Not so long ago, or rather in August, I created one project . As expected, everyone wants his project to have visitors, but for this the project needs to be advertised. This can be done in two ways by investing money in advertising (banners, articles, etc.) or by posting on blogs and forums yourself. On the forums, any message about a new project is considered an advertisement (even if the project is not commercial) and, accordingly, they want money or simply delete it, they simply delete it on blogs. It is no longer possible to spend your money.
How to be? How to develop the project?

Leave the project so that it goes with the flow, people need it to come up, no, it will drown in the abyss of the Internet.

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7 answer(s)

E

Eternalko, 2012-01-23
@Eternalko

Sorry for wearing a cap mask.
Go where your target audience is.

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ilyuxa, 2012-01-23
@ilyuxa

You know, I opened your site, saw the link "glove compartment", and immediately closed it.
en.wiktionary.org/wiki/glove box

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Vladimir Dubrovin, 2012-01-23
@z3apa3a

Form a core of regular visitors (introduce various goodies and cookies for them to make them feel like an elite), go with a project to social networks where this core can support you and generate as many events as possible (news, informational messages - anything, on what you can like it). Think about what events related to the project can attract new visitors and media attention and organize them. Well, search promotion, so that those who wanted to find could find.

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gorets, 2012-01-23
@gorets

Search engine optimization?!

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Alex Bunin, 2012-01-23
@azxc

I agree with Eternalko. You must first accurately identify your visitors, then you can focus on them. You can find, for example, forums on the topic. You can search for interested people through social networks.
Satisfied visitors themselves will then tell others.

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Alexey Sundukov, 2012-01-24
@alekciy

If the project helps in solving any problems of visitors, then they will come even without any advertising and promotions. Examples of such projects even flashed in Habré.
If everything is done correctly, but for some reason there are no visitors, then this is a good reason to think about whether everything is really as good as it seems.

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Alexey Sundukov, 2012-01-24
@alekciy

By the way, it would be worth deciding all the same. Either we are doing a non-commercial project that people use and are not trying to promote it in the hope of someday monetizing it (and this is the impression), or we are aware that a commercial project is being done and we are making a clear business plan, referring to which you can understand whether it is time to dig in or no. Any of these strategies (non-commercial/commercial) may or may not work out, but trying to act simultaneously within the framework of these two strategies will definitely lead to the collapse of the project.
This does not mean that a project cannot be non-commercial at first and then be transformed into a commercial one. That means you just don't have to do both at the same time .