How to determine the real market value of a web application development project?

Question

Freelance

Провел тут на днях исследование от лица заказчика. Разместил на fl.ru проект, который исходя из моего понимания и по результатам обсуждения с программистами, с которыми я сотрудничаю никак не может стоить меньше 150 000 руб. Если откинуть все автоответы предложения жуликов, то было два реальных предложения. Одно решить задачу на не лицензионной 1С как я понял исходя из стоимости решения, второе предложение было за 22 000 руб. Но после дополнительного вопроса стало ясно что персонаж объем задачи представляет смутно, хоть и настроен пилить решительно. Второе исследование по другой задаче дало такие же результаты. Таким образом по двум тестовым заказам фактически не было получено ни одного реального предложения. С другой стороны я имею возможность давать цену в два раза ниже рынка, но когда я выдвигаю предложения заказчики в основном молчат. На UpWork с ценами ситуация не менее интересная по моему профилю. Цены явно ниже раза в 4, чем это вообще реально сделать.
Here I am thinking about a market strategy. Any ideas?

Answer 1

determine how many hours of which specialists need to be spent on the project, multiply by the hourly rate, include the associated costs, taxes, risks and get an approximate cost, because we expect, but life disposes.

Answer 2

It is very difficult to determine the real cost of development for large tasks. In serious offices, it can take 100-200 thousand from the budget to draw up a detailed TOR and estimate the cost of the project. And even in these cases, there are misses of interest in 20-30% of the budget.
For me personally, evaluating a task is always a problem. Even for a good TK, a detailed assessment can take a day. To make such an assessment for a "potential" customer is very wasteful.
In most cases, I estimate in hours the development time for clear task points, add the estimated estimate of not quite clear points, multiplied by 2, and the estimate of completely unclear points of the TOR, multiplied by 3. I multiply the resulting time by the hourly rate and get the approximate cost of the project.
The figure is announced to the customer as a guideline. Since it is very approximate, I try to agree on an hourly estimate of the work. Especially with bad or incomprehensible TK.
It doesn't always work out. It happens that we work on this figure. Sometimes it takes more time, sometimes less. And do nothing about it.
And for specific tasks, there can be many nuances.
As a result, everyone honestly assessed the order based on their capabilities, and the figure differs by 10 times.

Answer 3

Without an example of test tasks, this is a very abstract conversation)
AFAIK, there are vanishingly few orders with such bones in freelancing, respectively, and people who are ready to take on them.
The average developer is used to either taking small projects (a week or two), or working on an hourly rate without doing a global assessment.
Even just to read and comprehend the terms of reference for a large-scale project is at least 2-3 hours - not everyone will do this without confirming the real interest of the customer.
Accordingly, the market value of any project is the money that a particular customer is willing to pay for the implementation in a time that suits him with a quality that suits him.
Poor cover letter
Poor portfolio
Price too low
Reasons may be the sea

On UpWork, the situation with prices is no less interesting in my profile. Prices are clearly 4 times lower than it is generally possible to do.

You decide, do you give a price 2 times lower than the market, or is the price on the market 4 times lower than you are ready to do? ;-)
PS

I posted a project on fl.ru, which, based on my understanding and the results of discussion with the programmers with whom I cooperate, cannot cost less than 150,000 rubles.

As the classic said: our main resource is people. Know how to find quality developers for reasonable money - you will be happy and successful. If you don't know how, don't go into the agency business.

Answer 4

По-скольку, Вы - архитектор ПО, у Вас УЖЕ должна быть схема бизнес-процесса будущего проекта.
Разбейте свою задачу на более мелкие подзадачи (исходя из функциональных блоков на схеме или их совокупностей) и приценитесь по каждой из них в отельном проекте: "Требуется разработать функциональный модуль, который позволяет ....".
Потом - суммируете средние цены и получите более-менее точную цену для реализации проекта по средне рыночной фриланс-стоимости.

Answer 5

Учитывайте при определении "реальной" стоимости такие факторы:
1 Основная масса проектов (как бы там не писали заказчики что у них все "уникальное") - типовые.
Наработав некоторую базу проектов, можно собирать следующие на основе уже написанного кода.
Сборка вашего проекта из готовых кусков + некоторое допиливание могут запросто выйти дешевле, чем написание с нуля.
2 Часто заказчик не может адекватно оценить компетентность исполнителя. Поэтому решающим фактором при выборе исполнителя может быть стоимость работ и сроки. При этом никакой ответственности за срыв сроков, а бюджет можно позже нарастить.
Отсюда дикий демпинг.

Answer 6

I think that you are unlikely to be able to combine these two concepts: freelancing and market strategy.
Because, if we consider freelancing as a market, then its name is a bazaar, where there is no place for a wealthy buyer, and full of crooks of various stripes.
Regrettably, we have to put up with it, because there is simply no other way.
Over the years of freelancing, I have a strong impression that freelancing comes mainly to customers whose main goal is to get a product at a bargain price. Financially serious customers are looking for performers elsewhere. It is naive to talk about the "real market value of the project" under these conditions. I will give an example from my practice: To my offer with a more than adequate price, one customer simply said: "Am I, what, sucker?"

Answer 7

There is no such thing as a fixed cost.
Everyone determines for himself. 90% of those who dampen - fill up projects, or scammers.
I will say for myself - in my knowledge of html (including canvas), js (Jqwery, angular, node), css (including animation), php (I know almost ideally all frameworks and CMS) - I don’t present for 3 kopecks and I’m interested in long-term and from scratch, rather than ordering a remake from an underdeveloped developer.