How to conduct analytics for an online store with several regions?

Question

Project management

Hello!

There is an online store that plans to expand throughout Russia. There will be about 400 cities.
At the moment, 32 regions are connected.
Such a question, how analytics is carried out for each region, is rather a question about programs. What software do you use for analytics? How do you conduct analytics if you have several regions? What program are you using to collect data? How many people will be enough for such analytics? Or, purely hypothetically, one person can handle it?

What data is needed in general: advertising metrics for each region, SEO metrics, sales from these channels, overall project payback, etc.

Answer 1

Google Analytics does a great job with this. For each city, everything is normally laid out and analyzed.
You can summarize data even in Word, even in Excel.
One person can easily cope with several countries and language areas in them. With the cities of one country it is still easier.