How to competently implement a site in two languages in terms of SEO?

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bowbow2019-09-19 13:13:29

Search Engine Optimization

bowbow, 2019-09-19 13:13:29

Hi all!
I would like to implement a WP site in two languages without a conflict in SEO, what is the best way to do this?
There were thoughts to make two sites, one on .RU and the other on .COM (Russian and English, respectively)
There were also thoughts to make a site on .COM, but connect the Russian version to ru.site.com or site.com/ru and connect redirects.
The promotion strategy will also be different for the two languages, so I would like there to be no conflict in terms of SEO. For foreigners, it should be English, for the CIS countries - Russian.
I have never encountered multilingualism, I would like not to fuck around, thanks.

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2 answer(s)

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Konst57, 2019-09-19
@Konst57

I think it's better to implement on subdomains. For example, en.yoursite.com or fr.yoursite.com The
content is respectively replaced from the selected language.
This is the best option for SEO
More How to organize multilingualism on the site

R

Rookee, 2019-09-19
@Service_Rookee

Good afternoon!
It's hard to single out one thing. In our practice, there were options with subdomains, and with different domain zones, and with folders. The main thing here is to correctly register the hreflang attribute for Google and set up a regional link with representative offices in the regions (Google My Business and Yandex. Directory)