How to change the edition of MS Office 2013 after installing it?

Question

Microsoft Office

There is a Microsoft Office 2013 Home & Business box, click-to-run installer . I can't accept this approach in software installation, even though Microsoft claims it's the best they've come up with.
Is it possible to install, say, MS Ofice 2013 Standard, then correct its edition in the registry or something like on H&B and activate it with the corresponding legal key? Publisher is not needed, to talk about the difference in editions.
The well-known activator allows you to change the edition of the installed MS Office 2013, but there is no Home & Business among the options.
In general, it activates not bad either, but it seems to me unreasonable to use the activator when there is a legal key.