How to change permissions on a shared folder?

Question

virtual box

There is a virtual machine on CentOS, in the settings I made a shared folder with auto-connection. When loading, the folder appears in /media/sf_folden_name Rights 770 root vboxsf No matter
how I tried, the rights do not change and I cannot log in as a user. It turns out only to add the user to the vboxsf group, which is not very suitable for me