How to add this effect to the photo?

Question

Adobe Photoshop

Good afternoon, they asked me to remake the booklet printing file (20x40cm) for a press wall 3.5x2.5m, explained that the quality would deteriorate with such scaling. Then I found similar sources of a larger photo, but I can’t figure out what effects to add to make the photos look the same. As I understand it, it’s either a gray overlay or something else who came across tell me or at least tell me what this photo effect is called
This is the original

This is new compared to the original

Thank you in advance

Answer 1

if you are talking about bleached with a blue tint, then try moving the hue / saturation
on 3-meter banners the resolution is quite low, check with the printers how much they need at least