How to account for sales from the action of advertising?

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Andrey Titov2016-04-16 06:06:58

Marketing

Andrey Titov, 2016-04-16 06:06:58

How to find out with the customer of advertising which customers came to the site themselves, and which ones after the launch of the advertisement?

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4 answer(s)

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lakegull, 2016-04-16
@lakegull

If customers call, then for each ad you need to leave a different phone number. If there is only one phone for all ads, then ask each client personally, it is better to do this at the end of the dialogue.

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vm916, 2016-04-16
@vm916

If they call by phone, then call-tracking. If the Internet, then utm-tags.

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autoorderscript, 2016-05-28
@autoorderscript

Use UTM tags.

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Sergey, 2016-06-28
@sergeyvidioreg

If you work with agencies and do not conduct any advertising activities on your own, this is difficult - not a single RA will provide you with access to their RK. Set yourself at least Yandex.metrics, set goals (purchase, subscription or any other action you need) and if you cooperate with only one advertising agency, ask them to set a specific UTM