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NIKOFF2018-02-18 16:11:35
Design
NIKOFF, 2018-02-18 16:11:35

How is the website redesign going?

What data should the client provide when redesigning the site, how is this work done?
That is, there is a site with a dull design, while the designer reworks the design along with the structure of the site, or does the structure remain the same?
What is the programmer doing? What are his tasks?

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3 answer(s)
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Anton Guk, 2018-02-19
@agent_tremolo

If we talk about the ideal case, then the client is required to list specific problems that prevent the site from solving its business problems, for example:
1. Inconvenient navigation
2. High bounce rate on the landing page
3. Low conversion to the target action.
Problem analysis begins with metric data that shows how significant they are in general. "I'm tired of the old design" - this is not an indication for a redesign.
All of this is within the purview of the UX/UI designer, ideally a team consisting of an analyst, a designer, and a visual designer.
Another thing is that the ideal exists only in seasoned IT companies, in other cases this approach has to be explained and pushed through.

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Alexander Ivanov, 2018-02-18
@alexsteadfast

An interesting question) It all depends on what exactly the client does not like in the design. Just decoration? Or does it need new functionality? It is possible that in order to modernize old mechanisms, you will have to change the structure) Conclusion: it all depends on the requirements of the customer)

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Nikita Kit, 2018-02-18
@ShadowOfCasper

In fact, when redesigning, the customer does not need anything other than a description of preferences (what style to follow, what examples of competitors like it, etc.)
1) The content is already there - that's all that is needed for the redesign.
2) The redesign of the structure is no longer a redesign - it is rather a refinement of the backend part.
The complexity of the redesign mainly depends on the CMS used. If, for example, bitrix - it will be long and hemorrhoids to change the shoes of the markup freshly made according to the new design. If MODX or any other system with a template engine, you won't have to worry about the backend. The main work will be in the creation and layout of new layouts

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