How important is the role of the logo at the initial stage?

Question

Design

Guys, maybe someone has real-life examples when the role of a logo for a start-up project was more significant than everything else. Those. we launch a project site, no one knows anything about the product yet, we make an awesome logo and it is immediately put off in the minds of people. It is their own examples that are of interest, and not well-known world brands and Lebedev's hype trash.

Answer 1

If your project is based on a logo, it's a bit strange. The logo should be consistent with the rest of the design, if your logo is done very cool, and the rest of the design is "hello from the 90s", then something is wrong with your designer or design. Whatever the hype trash agency Lebedev Studio is, they make a lot of money and push the product. You may not like what they do, but you can't deny their efficient business model that promotes even shit)

Answer 2

Of course have. The most striking example is your mobile application (if the project involves) in the store. This affects the conversion to view in a highly competitive environment, for example, in game development.
On the site, the logo is not so important. The main thing is that the customer likes it, and users usually come from links, or from search results where the logo is not shown, so it has almost no effect on the conversion. And on the site itself, they usually look at something else.
PS We observe the Toaster logo and marvel at the genius of the designers.

Answer 3

At the initial stage, I would not recommend investing a lot in a logo. First of all, the quality of goods / services is important for the consumer. It is this that is remembered, not the logo. If your products are mediocre, then show your logo to a person at least 1000 times, and he still won’t say what you produce. The main requirement for the logo at the initial stage is that it be acceptable. A simple logo that reflects what you do. nothing special is needed. The focus is on the quality of services. The 80/20 rule.