How do regional web studios look for clients?

Question

Marketing

Good day!
We have a small regional web studio, we are located in a city with a population of 500 tons. We work on paid engines, recently there has been a decline in demand both for direct requests and for contextual advertising.
We do not go to freelancing, as there are a lot of offers on free engines, and it is very difficult to compete with private individuals.
Perhaps they simply got stuck in some sources of customers and they seemed to be exhausted for a while, but they didn’t try about new ones. For example, from some colleagues we know that their email newsletters did not lead to anything and there are simply 0 customers from this channel.
What would you advise, so to speak, a look from the outside?
THX.

Answer 1

You are not working correctly with the existing customer base. Here's the last studio I worked for that used this trick. I was selling a website + not very expensive technical support with a monthly fee. A good manager talked almost all the clients to this. Technical support meant a certain amount of work in hours per year.
The feature is that once paid, the companies constantly applied repeatedly to update the site, add a couple of sections, etc. and very often went beyond the scope of technical support, like "since we started, let's do the norms" (c) And in the end they paid more and more. And so year after year.

Answer 2

Sit in the fridge and call :-)
Evaluate what sources of successful transactions you had, classify them and make every effort in this direction.
Ps The Holy Grail is not here) but we ourselves also continue to search